Rediscovering the Video – 4/1/08

In this installment of Rediscovering the Video I want to bring to light videos that all have one thing in common: redefining the genre.

[youtube]http://youtube.com/watch?v=38_MwcGDNhQ[/youtube]

I think we can all agree that the impact The Dogs had on music cannot be understated. Bringing to light the issues of addiction, The Dogs foreshadowed songs like Tupacs “Changes” as well as LFO’s “Summergirls.” When the nation needs something to turn to in hard times, look no further than this brilliantly directed video. As the rappers move in an out of a scene so real and vital the viewer is forced to suspend his or her own belief, the tension increases. The video ends with the somber statement of a young girl begging her mother to lay off the crack because it makes the other kids pick on her… I think we can all relate. Continue reading

Rediscovering the Video: Vol. 2

[youtube]http://www.youtube.com/watch?v=hLtfQdKppTY[/youtube]

MP3: Tim Williams – “Novel”

Directed by: Josh Horowitz

Basically created from tons of stills, the video above is a perfect example of bringing something new to the table. While it exists in a genre that has been seen and done, this video takes an interesting perspective and its movements draw you in.

One thing I’m always looking for is innovation in the world of the video. Being the visual accompaniment to music opens the doors to all kinds of style and oftentimes it’s the twists on the usual that make for the most striking video. Still, the possibilities are almost endless. Today, I’m sharing a few of the more innovative videos I’ve seen in a while.

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Rediscovering the Video – 1/19/07

[youtube]http://youtube.com/watch?v=6gLc4FVEYpY[/youtube]That’s The Flaming Lips WONDERFUL video for “Mr. Ambulance Driver”

MP3: The Flaming Lips – “Mr. Ambulance Driver”

Something I realized lately is that music videos, with the “perversion” “corruption” of MTV, the value of a music video is totally overlooked. So every once in a while I’m going to post some videos with the intent that you, the reader, look not only at the pretty moving pictures but analyze it as an entity itself. There are some amazing creators and artists that are missing the credit they deserve. It is a humble community that begs to receive credit long overdue. I’m not going to give my input out just yet, but I’d love to know how these move you. The underground of the music video business is exploding with creativity and character. Click below to read this installment of Rediscovering the Video.

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